A Special Invitation
From the desk of Paul O'Mahony and George Shepherd, co-hosts of the Rethink podcast.
Since launching our podcast earlier in 2026, one question has come up more than any other:
“Are you guys going to put together something like this?”
It's a fair question. And we've taken our time with the answer.
Building something like this means making a long-term commitment to the people in it. Sharing experience, opening doors and helping each other turn ideas into something real.
As you've got to know us through the podcast, you've heard about the businesses we've built, the lessons we've learned and the entrepreneurs we've connected with along the way.
Express your interest. Applications are reviewed for fit. No payment is taken when you apply.
Now we want to bring that experience and those relationships into a group with a clear focus: helping you use a book to grow your business.
That's why we're launching the first Rethink Bestsellers Mastermind.
Join a mastermind for entrepreneurs and authors who want to turn a book into a platform for content, clients, speaking opportunities and lasting business growth.
Whether your book is already published or still an idea, discover how to make it the starting point for a much bigger business journey.
Invited Rethink Academy members can apply for founding membership at $497 $197 per month or $4,997 $1,997 for the year.
Applications are reviewed for fit. No payment is taken when you apply.
A bestselling book is the beginning of the opportunity.
Publishing a book is a significant achievement. But many authors reach that moment and find themselves asking: “What happens next?”
How do you keep orders coming in? How do readers become clients? How do you turn the ideas in your book into a talk, a webinar, an offer or an event?
This mastermind is designed to help you connect those pieces.
We'll share the strategies behind our own book-led businesses and explore how your book can become an entry point to the wider work you want to do.
Your book could introduce someone to your ideas. Your content could deepen that relationship. Your next offer could help them put those ideas into practice.
The goal is to build a business in which your book keeps creating opportunities long after launch day.
Paul's work in books, business and speaking
From your book launch to the business beyond it
Stage 1 — Launch with a clear purpose
Build a launch strategy around the audience you want to reach and the business you want your book to support.
- check_circlePlan a launch aimed at achieving Amazon bestseller status.
- check_circleExplore how to attract readers and keep orders coming after launch.
- check_circleLearn how Amazon advertising can support ongoing book sales.
Stage 2 — Turn your book into a business asset
Use the ideas you’ve already developed to create more ways for people to discover you and work with you.
- check_circleTurn chapters and key ideas into a consistent source of content.
- check_circleExplore an audiobook strategy and its potential to generate more revenue than the physical edition.
- check_circleBuild a mid-ticket offer connected to your book and a webinar that introduces it.
- check_circleDevelop a keynote talk around your message and learn how to position it for paid speaking opportunities.
- check_circleExplore launching a podcast that extends your message and helps you build relationships with relevant guests.
Stage 3 — Expand your reach
As the mastermind develops, we intend to explore more advanced strategies for bringing your message to a larger audience.
- check_circleDesign a two- or three-day event around your book.
- check_circleBuild a book launch with a clear commercial strategy.
- check_circleDevelop relationships with affiliates who can introduce your book to their audiences.
- check_circleCreate a summit around your subject and strengthen your position as an expert in your field.
You won't need to pursue every route at once. The opportunity is to understand the options and identify the next step that fits your book, your business and your stage of growth.
Tell us where you are now and what you want your book to make possible.
Build alongside people who understand what you're working towards.
The strategies matter. So do the people you're surrounded by as you put them into practice.
We want this mastermind to bring together aspiring authors, established business owners and people ready to take their existing book further.
Our intention is to create a community that supports one another's launches, shares relevant connections and helps good ideas reach more people.
We also plan to draw on our business networks to invite authors who have generated seven figures and beyond through their book launches to share the thinking and tactics behind their results.
Those experiences can offer useful lessons. Your results will depend on your own book, audience, offer and implementation.
As a founding member, you would join at the beginning of that community and help shape its culture through the experience and support you bring.
Paul O'Mahony and George Shepherd
Paul O'Mahony
George Shepherd
We bring experience across business, books, marketing and entrepreneurial growth, together with relationships developed over years of working with business owners around the world.
Inside the mastermind, we want to share what sits behind the public launches: how the offers fit together, how the audience is built and how a book can open doors to the next stage of a business.
We're creating this for people who want to build with us over time and contribute to the success of others along the way.
You can join the journey before you've written the book.
This could be a good fit if:
- check_circleYou have an idea or expertise you want to turn into a book and a business.
- check_circleYou’ve published a book and want it to create more opportunities.
- check_circleYou’re an entrepreneur or solopreneur looking for a clearer connection between your book, your audience and your offers.
- check_circleYou want to explore speaking, webinars, podcasts or events built around your message.
- check_circleYou’re willing to implement what you learn and support other members as they grow.
You don't need to arrive as an established bestselling author. We do want to understand what you're building and why this is the right next step for you.
Apply to join at the beginning, at our introductory founding-member rate.
Our planned launch pricing for 2027 is $497 per month or $4,997 for the year.
Before that wider launch, we're inviting current Rethink Academy members to apply at a lower introductory rate.
The annual option saves $367 compared with 12 monthly payments at $497 $197.
There is no checkout on this page. Submit your expression of interest to be considered.
We want people at different stages of business to have the opportunity to join, learn and build relationships within the same group.
These founding-member rates are available for an extremely limited period only. Membership is by application — applying does not guarantee you a place. We review each application to understand your goals and whether the mastermind is a good fit.
Cancel anytime. See the membership terms for cancellation and annual payment details.
Our double-your-money-back guarantee
We want you to feel confident about the first milestone: launching your book as an Amazon bestseller.
If your book does not reach Amazon bestseller status within 10 days of its launch, we'll pay you back double your investment, with no questions asked.
This applies to a current book you launch through the mastermind, or the first or latest book you write as part of it.
Bestseller status is the first chapter. Our wider ambition is to help you build the business that follows.
Read the full guarantee termsStart by telling us about your book and your goals.
Complete the expression-of-interest form
Tell us about your business, your book or idea, and what you’d like to build around it.
We review your application
We’ll consider where you are now, what you’re working towards and how the mastermind fits those goals.
Hear about the next step
We’ll contact you about your application and, if there’s a fit, explain the next step towards joining.
Applying does not commit you to a payment or guarantee a place.
Frequently Asked Questions
Do I need to have written a book already? expand_more
Is this only about reaching bestseller status? expand_more
What if I’ve already published but my book hasn’t generated much income? expand_more
Do I need to be an established entrepreneur? expand_more
What is the founding-member investment? expand_more
Can I cancel? expand_more
Can I pay and join immediately? expand_more
Will my business achieve the same results as the hosts or guest authors? expand_more
What could your book make possible?
A new audience. A stronger offer. Your first paid keynote. A podcast that brings the right people into your world.
If you can see your book becoming part of something bigger, we'd love to hear what you have in mind.
Apply to join the first Rethink Bestsellers Mastermind at our introductory founding-member rate of $497 $197 per month or $4,997 $1,997 for the year.
Let's explore the next chapter together.
Applications are reviewed for fit. No payment is taken when you apply.
